When prospective buyers visit an open house, they imagine what it would be like to live there, and what it would look like with their design-preferences, furniture, friends and family.
When viewing off-the-plan apartments it is difficult to allow a buyer to immerse themselves, allowing them to imagine what their future home may look like, which is where technology steps in — to fill this imagination-gap.
Virtual and augmented reality can now take a buyer through an interactive virtual tour, prompting an emotional connection and letting them walk through an as-yet-unbuilt home.
Giving buyers an emotional attachment to their future investment is crucial in providing buyers with the confidence to move forward with a purchase.
How to use AR & VR with your marketing.
Change colour schemes on the fly, update that kitchen configuration or check out another unit type altogether – all with the click of a button. These are just some of the features that are available at buyers’ fingertips, thanks to advances in technology.
It’s one thing to view a 3D render, animation or even a physical model – but put on a virtual reality headset and things get really exciting! Imagine giving a potential buyer the ability to feel like they are actually sitting on that designer sofa, or standing in the kitchen space they will be entertaining in.
When a user puts on a VR headset they see the property in real-life scale, meaning if the kitchen benchtop is one metre wide on the plans, it will actually feel like that in the virtual environment. This can be an important factor when it comes to buying off-the-plan. With this technology now at hand, they can feel more confident in making decisions based on a realistic impression of their future residence.
Giving buyers an emotional attachment to their future investment is crucial in giving them confidence to move forward with a purchase. Traditional marketing techniques are great, but they don’t give you the emotional attachment that a virtual walkthrough can.
There’s no doubt we are a mobile bunch these days, so having the ability to transfer virtual property tours onto an app-based platform is crucial. Multi-device functionality is also a huge plus, with viewing capabilities for iPad, iPhone and Android-based platforms, giving easy access for many potential buyers to view a development anytime, anywhere!
These days you can pretty much design any look you’re after so that your 3D platform fits in seamlessly with your branding and vision. You will have the ability to determine what functions, features and other design elements you would like included in your 3D platform.
You can also track sales data, analytics and customer engagement? This can be built into your app-based platform, supplying sales agents with live feedback on registration, unit availability and data analytics. Including marketing collateral such as printed floor plans, 3D renders and colour options in one digital platform is a huge time saver.
In the highly competitive property market, the rise of 3D technologies will help marketers gain that competitive edge.